Case Study - Modernizing SEO Analytics with Scalable Architecture

Overview

WooRank, established in 2010, has been a cornerstone in the SEO and digital marketing industry, offering comprehensive website reviews and analytics. As the digital landscape evolved, WooRank recognized the need to modernize its platform to meet growing user demands and technological advancements.

Our collaboration began with a thorough assessment of the existing PHP-based monolithic application. We devised a strategy to transition to a microservices architecture, leveraging React for the frontend and Node.js with Express.js for the backend. This shift not only improved scalability but also enhanced the platform's responsiveness and user engagement.

We integrated TypeScript to ensure type safety and maintainability, and utilized PostgreSQL and MySQL for efficient data management. Hosting on AWS provided the necessary infrastructure to handle increased traffic and data processing requirements. Additionally, we incorporated Tailwind CSS for streamlined UI development and jQuery for legacy support where needed.

The modernization efforts culminated in a robust, scalable platform capable of supporting thousands of daily users and facilitating millions in sales, solidifying WooRank's position as a leader in the SEO analytics domain.

What we did